Published January 20, 2010
Reference - 242 Pages - 75 B/W Illustrations
ISBN 9780240813028 - CAT# Y141124
Published October 29, 2015
Reference - 264 Pages - 75 B/W Illustrations
ISBN 9781138134041 - CAT# Y215656
For Instructors Request Inspection Copy
For Librarians Available on Taylor & Francis eBooks >>
Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements.
Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables.
You'll learn how to:
Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"