Understanding Broadcast and Cable Finance: A Primer for Nonfinancial Managers

2nd Edition

Broadcast Cable Financial Mana, Walter McDowell, Alan Batten

Routledge
Published January 23, 2008
Reference - 232 Pages
ISBN 9780240809588 - CAT# Y141038

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Summary

From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.

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