Trends in Media Management in the 21st Century: A Special Issue of the Journal of Media Economics

1st Edition

Mary Alice Shaver

Published March 1, 2000
Reference - 96 Pages
ISBN 9780805897586 - CAT# ER5501


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Media organizations will enter the 21st century with a very different profile than that of a quarter of a century ago. Change has occurred at all levels: technology, management philosophy, newsroom configurations, revenue generation, managerial efficiencies, and ownership patterns. This special issue addresses several of the important factors and concerns in management in the new century.

The articles in this issue:
*propose a new approach to explaining network program selection;
*explore the transnational media corporation;
*examine corporate news structure and the managerial revolution;
*address management control in German television, exploring the current trend in German systems; and
*discuss the changing workflow patterns of visual journalists as their role evolves to serve many media formats in today's news operations.

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