Transcultural Marketing

1st Edition

Marye Tharp

Published May 30, 2014
Textbook - 402 Pages
ISBN 9780765643001 - CAT# Y177879

For Instructors Request Inspection Copy


Add to Wish List
FREE Standard Shipping!


Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.


We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title