This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's impact on a media value chain, online marketing of music products, Internet content strategies, and comparative studies of Web content and strategies in different countries. From theoretical discussions to empirical investigations, the authors examine fully the traditional medial incumbents' efforts to develop business strategies that leverage their online competencies and suggest the factors that might play a role in this process. This focused theme issue provides readers with a deeper understanding of how the Internet has changed the playing field for the media industries and gives a preliminary view of things to come.
Table of Contents
Volume 6, Numbers 1 & 2, 2004
Contents: B.F. Schmid, P. Glotz, J. Haes, B.I. Mierzejewska, Y. Xu, Editorial. S.M. Chan-Olmsted, Introduction: Traditional Media and the Internet: The Search for Viable Business Models. FOCUS THEME ARTICLES. M. Fetscherin, G. Knolmayer, Business Models for Content Delivery: An Empirical Analysis of the Newspaper and Magazine Industry. B. Schulze, T. Hess, B. Eggers, The Internet's Impact on Content Utilization Chains: An Exploratory Case Study on Leading Publishers in Germany. C. Kolo, P. Vogt, Traditional Media and Their Internet Spin-Offs: An Explorative Study on Key Levers for Online Success and the Impact of Offline Reach. B-H. Chang, S-E. Lee, Y-H. Lee, Devising Video Distribution Strategies Via the Internet: Focusing on Economic Properties of Video Products. V.L. Vaccaro, D.Y. Cohn, The Evolution of Business Models and Marketing Strategies in the Music Industry. F. Stahl, M-F. Schäfer, W. Maass, Strategies for Selling Paid Content on Newspaper and Magazine Web sites: An Empirical Analysis of Bundling and Splitting of News and Magazine Articles. H. Beyers, Dayparting Online? Living Up to Its Potential? L. Ha, R. Ganahl, Webcasting Business Models of Clicks-and-Bricks and Pure-Play Media: A Comparative Study of Leading Webcasters in South Korea and the United States. A. Arampatzis, Online Business Models in Greece and the United Kingdom: A Case of Specialist Versus Generic and Public Versus Privately Owned Online News Media. E.P. Bucy, Second Generation Net News: Interactivity and Information Accessibility in the Online Environment. M. Edge, The Failure of Project Eyeball: A Case of Product Overpricing or Market Overcrowding? GENERAL RESEARCH ARTICLES. B.J. Calder, E.C. Malthouse, Qualitative Media Measures: Newspaper Experiences. A.B. Albarran, K.D. Loomis, Regulatory Changes and Impacts on Media Management in the United States: A Look at Early Research. BOOK REVIEWS. N. Simpson, Peter S. Grant and Chris Wood, Blockbusters and the Trade Wars: Popular Culture in a Globalized World. R.H. Mueller, Ángel Arrese, Economic and Financial Press. From the Beginnings to the First Oil Crisis. C.H. Reschke, Wendy J. Gordon and Richard Watt, The Economics of Copyright. Developments in Research and Analysis. B.I. Mierzejewska, Robert G. Picard, Strategic Responses to Media Market Changes.