Tourism Marketing: A Strategic Approach

1st Edition

Nilanjan Ray, Dilip Kumar Das, Raj Kumar

Apple Academic Press
Published August 17, 2017
Reference - 330 Pages - 21 Color & 42 B/W Illustrations
ISBN 9781771884709 - CAT# N11774

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Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.