Tourism Events in Asia: Marketing and Development

1st Edition

Azizul Hassan, Anukrati Sharma

Routledge
December 21, 2018 Forthcoming
Reference - 250 Pages - 17 B/W Illustrations
ISBN 9781138476912 - CAT# K348367
Series: Routledge Advances in Event Research Series

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Summary

The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia.

Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events, MICE and much more.

Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.

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