Tourism: A Modern Synthesis

1st Edition

Stephen J. Page, Joanne Connell

Routledge
April 30, 2020 Forthcoming
Textbook - 600 Pages - 300 Color Illustrations
ISBN 9780367437367 - CAT# K455137

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USD$61.95

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Summary

Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students seeking a clear and comprehensive introduction to their studies that addresses these challenges. The authors apply a strong business approach to the subject reflecting developments in the teaching and content of university courses and the text covers both key principles and contemporary themes and issues at a global scale.

Among the new features and topics included in this fifth edition are:

  • New and fully updated case studies to reflect current trends and emerging markets including Africa and Asia.
  • Up-to-date content on disruptive technologies such as Airbnb, low-cost airlines, the e-travel revolution and future developments.
  • Current debates in sustainable tourism including the anti-tourism movement, plastic use and the Sustainable Development Goals.
  • New content on evolving topics such as future employment, human resource management in tourism and generational marketing.
  • Fully updated statistics and data.

 

This is the ideal guide to Tourism for students across all levels, serving as a point of reference throughout a programme of study.

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