Renira Rampazzo Gambarato, Geane Carvalho Alzamora, Lorena Tárcia
July 9, 2020 Forthcoming
Reference - 176 Pages - 1 B/W Illustrations
ISBN 9780367343040 - CAT# 317426
Series: Routledge Advances in Transmedia Studies
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This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling.
Drawing upon a theoretical foundation grounded in Peircean semiotics and reflected in the methodological approaches to fiction and nonfiction transmedia projects, the chapters delve into diverse case studies, such as The Handmaid’s Tale and mega sporting events like the Olympics and FIFA World Cup, that illustrate the applications of our own methods and the implications of the logic behind transmedia dynamics. Expanding upon their own scholarship, the authors tackle the relevant topic of transmedia journalism, and present new approaches to transmedia strategic planning around educational initiatives in developing countries.
The book is an important reference for scholars and students of media studies, education, journalism and transmedia, and those interested in comprehending theory, methodological development, and strategic planning of transmediality.
Introduction: Transmedia Dynamics; PART I: Theory; 1 The Semiotics of Transmedia Storytelling; 2 The Transmedia Effect: Systemic Complexity in Transmedia Storytelling; PART II: Methodological Development; 3 Methodological Stance: Transmedia Design Analytical and Operational Model; 4 Application of the Transmedia Design Analytical and Operational Model to Journalism; PART III: Strategic Planning; 5 Transmedia Strategic Planning for Education; Final Considerations