The Toyota Way in Sales and Marketing

1st Edition

Yoshio Ishizaka

Productivity Press
Published May 12, 2017
Reference
ISBN 9781926537085 - CAT# K33512

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Summary

This book highlights the adaptation of Lean manufacturing principles to a sales organization. It discusses how to use the principles of Lean and Kaizen within the structure and framework of customer service, dealer networks, sales experience concept, and feedback to the manufacturing arm of Toyota.

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