The Routledge Companion to Critical Marketing

1st Edition

Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, Rohit Varman

Routledge
Published October 15, 2018
Reference - 512 Pages - 2 B/W Illustrations
ISBN 9781138641402 - CAT# Y227612
Series: Routledge Companions in Business, Management and Accounting

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Summary

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves.

It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

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