The Routledge Companion to Coopetition Strategies

1st Edition

Anne-Sophie Fernandez, Paul Chiambaretto, Frédéric Le Roy, Wojciech Czakon

Routledge
Published September 7, 2018
Reference - 422 Pages - 46 B/W Illustrations
ISBN 9781138736894 - CAT# Y327201
Series: Routledge Companions in Business, Management and Accounting

USD$220.00

Add to Wish List
FREE Standard Shipping!

Summary

As more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global overview of the field has been lacking.

This reference volume is the first to provide a comprehensive international survey of coopetition research. Organized thematically and written by the world’s most-cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, operations management, and marketing.

This reference book is the definitive resource for researchers looking to understand the field of coopetition throughout business and management.

Share this Title