The Rise of Corporate Publishing and Its Effects on Authorship in Early Twentieth Century America

1st Edition

Kim Becnel

Routledge
Published September 11, 2014
Reference
ISBN 9780415762472 - CAT# Y163453
Series: Literary Criticism and Cultural Theory

For Instructors Request Inspection Copy

USD$57.95

Add to Wish List
FREE Standard Shipping!

Summary

This study examines the way that the modernization and incorporation of the American publishing industry in the early twentieth century both helped to foment the emerging late industrial cultural hierarchy and capitalized on that same hierarchy to increase readership and profits. More importantly, however, it attempts to trace the ways in which recently-introduced marketing techniques, reconceived ideas of audience, and new paradigms in author-publisher relations affected American writers of the 1930s and the literature they produced. Using case studies of authors chosen from various points on the spectrum of so-called high-, middle-, and lowbrow literature, the author demonstrates that, contrary to popular critical opinion, this new publishing landscape--dominated by big-business practices and strict categorizations of audiences, writers, and works--did not ruin or corrupt literature but in fact enriched our literary heritage by providing authors with inspiration and opportunity that they may not otherwise have had.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title