The Politics of Shopping: What Consumers Learn about Identity, Globalization, and Social Change

1st Edition

Kaela Jubas

Routledge
Published December 18, 2017
Reference - 320 Pages
ISBN 9780815347514 - CAT# K345453
Series: International Institute for Qualitative Methodology Series

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Summary

This revised version of Kaela Jubas’ award winning dissertation focuses on contemporary shopping practices, analyzing the ways concerned shoppers think about globalization, consumption, and their personal effect on the status quo. By using numerous examples from modern advertising, interviews with self-described “radical” shoppers, and selected quotes from scholars and experts, Jubas delves into questions of social justice, environmental awareness, and consumer identity -- all demonstrated by individual choices made at the checkout counter. Employing a variety of qualitative research techniques and complex and counterintiuitive cultural theory, Jubas’s study will interest those in adult education, cultural studies, consumer research, and qualitative inquiry.

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