The New Store Workbook: The Essential Steps from Business Plan to Opening Day

3rd Edition

Museum Store Association

Routledge
Published March 31, 2015
Reference - 194 Pages
ISBN 9781629580333 - CAT# Y288527
Series: Museum Store Association

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USD$74.95

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Summary

The New Store Workbook gets down to the nitty gritty of planning to open a new museum store, from calculating the sales dollars needed per square foot, to estimating dollars spent by visitors, all the way to moving the whole operation onto the right e-commerce platform. The thirteen chapters that make up this journey are peppered with charts, tables, and real-world examples, including inventory projections, purchase orders, job announcements, and press releases. The new edition expands the discussion on social media, mobile shopping and new platforms for e-commerce and includes a complete chapter dedicated to the ins and outs of the Unrelated Business Income Tax. It’s your personal assistant, helping you embark on a successful adventure straight through opening day.

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