The Modern American Wine Industry: Market Formation and Growth in North Carolina

1st Edition

Ian M Taplin

Routledge
Published January 21, 2016
Reference - 224 Pages
ISBN 9781138661516 - CAT# Y229844
Series: Studies in Business History

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Summary

This study is both a history of the American wine industry and an examination of its current structure and performance. In analysing market formation, Taplin focuses on a complex network of winery owners, winemakers and grape growers to see how relationships have shaped the evolution of this sector.

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