The Matching Law: A Research Review

1st Edition

Michael Davison, Dianne McCarthy

Routledge
Published June 13, 2018
Reference - 286 Pages
ISBN 9781138194311 - CAT# Y227039
Series: Psychology Library Editions: Cognitive Science

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Summary

Originally published in 1988, the purpose of this title was to present a coherent summary of the previous 30 years’ of research on the way in which animals and humans distribute their behaviour between alternative sources of reinforcement. There were three reasons why the book was needed at the time. First, it makes use of the empirical results available, something only partially present in many theories of the time. Second, as a general source of information to gain understanding of the scope of research on behaviour allocation. Third, a text was needed that described the techniques of experimental design and data analysis in this area.

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