The Mastery of Innovation: A Field Guide to Lean Product Development

1st Edition

Katherine Radeka

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Productivity Press
Published October 11, 2012
Reference - 265 Pages
ISBN 9780429251665 - CAT# KE93249

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Summary

What do Ford Motor Company, Steelcase, Scania, Goodyear, Novo Nordisk, and Philips Electronics have in common? They all need to get their best ideas to market as fast as possible. They need to achieve the mastery of innovation.When these companies needed to accelerate time-to-market, get more new products to customers, and improve their ROI from in