The Marketing Manual

1st Edition

Michael Baker

Routledge
Published April 2, 1998
Reference - 288 Pages
ISBN 9780750636520 - CAT# Y131754

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Summary

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan.

The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.


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