The Marketing Environment (RLE Marketing)

1st Edition

John A. Dawson

Routledge
Published November 26, 2015
Reference - 380 Pages
ISBN 9781138989566 - CAT# Y210135
Series: Routledge Library Editions: Marketing

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Summary

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

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