The Management of Intangibles: The Organisation's Most Valuable Assets

1st Edition

Ahmed Bounfour

Routledge
Published March 26, 2007
Reference - 336 Pages
ISBN 9780415439794 - CAT# RU44444

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Summary

The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.

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