The Magic of Fashion: Ritual, Commodity, Glamour

1st Edition

Brian Moeran

January 1, 2020 Forthcoming
Reference - 253 Pages
ISBN 9780367356316 - CAT# K441784
Series: Anthropology & Business

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Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.


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