The Internationalization of Small to Medium Enterprises: The Interstratos Project

1st Edition

Rik Donckels, Antti Haahti, Graham Hall

Routledge
Published March 19, 1998
Reference - 208 Pages
ISBN 9780415133333 - CAT# RU14220
Series: Routledge Advances in Management and Business Studies

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Summary

The Internationalization of Small to Medium Enterprizes uses information from annual surveys of companies in Europe during the period spanning the formation of a single European market.
It addresses issues affecting small businesses such as marketing, entrepreneurship, export strategies and the single market, on an international basis. The book also contains detailed case studies of individual countries including The Netherlands, Finland, Switzerland and the UK.

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