The Internationalisation of Retailing

1st Edition

G. Akehurst, Nicholas Alexander

Published March 31, 1996
Reference - 220 Pages
ISBN 9780714641744 - CAT# RU32278

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The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.


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