The Intentional Entrepreneur: Bringing Technology and Engineering to the Real New Economy: Bringing Technology and Engineering to the Real New Economy

1st Edition

David L. Bodde

Routledge
Published April 30, 2004
Reference - 240 Pages
ISBN 9780765614155 - CAT# Y184206

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Summary

The Intentional Entrepreneur will help technology professionals and student of business, engineering, or science learn the art of entrepreneurship. David Bodde emphasizes the real-world experience of men and women who are creating new ventures that will survive in the post-bubble economy. The book adds structure and context to its stories with chapters interpreting recent research on business models, marketing, new venture finance, and intellectual property. Unlike most books on entrepreneurship, The Intentional Entrepreneur gives special emphasis to technology markets throughout.

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