The Indian Hospitality Industry: Dynamics and Future Trends

Sandeep Munjal, Sudhanshu Bhushan

August 15, 2017 by Apple Academic Press
Reference - 370 Pages - 4 Color & 4 B/W Illustrations
ISBN 9781771885799 - CAT# N11889
Series: Advances in Hospitality and Tourism

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Features

  • Provides an overview of the economics of the Indian hotel industry
  • Tracks the evolution and the status of the hospitality industry of India in the post-liberalization era of the Indian economy
  • Considers corporate social responsibility and leadership in the Indian hotel industry
  • Examines the role of revenue management as a strategic choice for Indian hotels
  • Discusses the consequences of financial returns that investors have to deal with in the current economic scenario
  • Explores human resource issues, such as the shortage of skilled manpower and efforts to rectify the shortage

Summary

India has been in transition for the last two decades, moving from a mixed economy toward a market economy model, and the Indian hospitality industry is metamorphosing into a mature industry. It is time that the story of the Indian hospitality industry is told. The Indian Hospitality Industry: Dynamics and Future Trends tells that story, one defined by the industry’s push for growth in revenues and the struggle to match the revenue growth with profitability.

The volume includes a selection of insightful chapters that offer research into the multiple dimensions of the Indian hospitality industry. The book covers many segments of the hospitality sector, including hotels, events and catering businesses, and restaurants and coffee shops, both domestic and small mom-and-pop businesses as well as international chains. The opening chapters set the tone for providing an overarching perspective on the status of the industry in terms of the macroeconomic variables and how they may have impacted the health of hospitality businesses in India. The book then goes on to explore a wide variety of issues.

The editors and chapter authors are either practitioners themselves or researchers, looking at both domestic and international hospitality business in India and a wide variety of economic factors. The information divulged here will be important for stakeholders, which includes domestic and international hospitality professionals, business leaders, investors, and those in governmental positions, especially in the tourism ministry. The volume informs on the issues and challenges that that the hospitality industry in India is up against. The book looks at the dilemma of a industry that responded to the demand growth promise by ramping up supply, only to find that the investments made were received by an actual growth that was way shy of forecasts and left investors with unexpected losses on their profit & loss statements and bloodied balance sheets.