The focus theme section of this special issue addresses not only the impact of regulatory change on media market competition from an economic standpoint, but also the impact of regulatory change on competition in the "marketplace of ideas." While it is tempting to approach regulation and policy questions pertaining to media industries through the somewhat narrow lens of economics, policymakers, policy analysts, and scholars are all increasingly realizing that this is not a viable approach to promoting and sustaining a media system that effectively performs the full range of functions required of them in democratic societies. This collection of articles reflects this perspective through its attention to both economic competition and competition in the marketplace of ideas.
The general research section of this issue gathers research that is inspiring, moving beyond the scope of this issue's focus topic. Keeping with the aim to publish a broad array of articles on all aspects of media management, the five articles cover diverse subject matter and their research methodologies vary considerably. Taken as a whole, they constitute a significant contribution to media management scholarship.
Table of Contents
Volume 6, Numbers 3 & 4, 2004
Contents: B.F. Schmid, P. Glotz, J. Haes, B.I. Mierzejewska, Y. Xu, Editor's Note. P.M. Napoli, Introduction: The Impact of Regulatory Change on Media Market Competition and Media Management. FOCUS THEME ARTICLES: M. Aslama, H. Hellman, T. Sauri, Digitalizing Diversity: Public Service Strategies and Television Program Supply in Finland in 2002. K. Brown, P.J. Alexander, Bundling in Cable Television: A Pedagogical Note With a Policy Option. R.G. Picard, B.S. Chon, Managing Competition Through Barriers to Entry and Channel Availability in the Changing Regulatory Environment. P.J. Alexander, B.M. Cunningham, Diversity in Broadcast Television: An Empirical Study of Local News. M. Edge, Pie Sharing or Food Fight? The Impact of Regulatory Changes on Media Market Competition in Singapore. GENERAL RESEARCH ARTICLES: B.S. Chon, The Dual Structure of Global Networks in the Entertainment Industry: Interoganizational Linkage and Geographical Dispersion. E-m. Kim, Market Competition and Cultural Tensions Between Hollywood and the Korean Film Industry. W.S. McDowell, Selling the Niche: A Qualitative Content Analysis of Cable Network Business-to-Business Advertising. J.W. Owens, F.D. Carpentier, Radio Station Innovation and Risk Taking: A Survey of Programmers and General Managers. A. Athiyaman, Optimizing Radio Advertising in North Queensland, Australia: A Mathematical Programming Approach. BOOK REVIEWS: N. Anand, The Wired Homestead, An MIT Press Sourcebook on the Internet and the Family. G. Kurucu, Media and Economics, Volume 1/1: Foundations of Media Economics: Communication and Media Economics; Volume 1/2: Foundations of Media Economics: Sociology, Culture, Politics, Philosophy, International, History, Technology, Journalism. J. Heuman, A Handbook of Cultural Economics.