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Intranets have changed the way organizations around the world communicate. Many business people are intimidated by this technological revolution-but they need not be! The Human Side of Intranets guides you through the daunting task of transforming communication within your business. This book is for every non-technical person charged with the task of creating or contributing to a company intranet system. It goes through the process step-by-step, from initial concept to launch and beyond. The Human Side of Intranets avoids information overload, addressing three critical dimensions of creating an effective and valuable intranet-content, style, and politics. It demonstrates how intranets are not about technology, but about people and the way they communicate. Real-world examples and proven tactics for problem-solving are given to show you the way. This book makes taking your company into the 21st century a manageable feat!
Table of Contents
Introduction Where Are We Today? Challenges and Issues Moving Toward Empowerment The Promise of Technology The Purpose of This Book Content, Style, and Politics The Human Side Book Organization Intranet Benefits Intranet Springboards Intranet Prerequisites Online Advantages Faster, Cheaper, and Easier Who's Doing What? Case Studies Are You Ready For Real Time Interaction? Content Providers Electronic Empowerment What Happens to Traditional Communications Functions Who Wins, Who Loses? How Much Information Is Too Much? Should Everyone Know Everything? Hanging On To Information Power The New Communications Model The New Communications Roles Managing Your Intranet Managing Communication and Change The Clash with Traditional Systems Taking the Organization's Temperature Managing an Effective Intranet Project Intranet Technology Transmission Control Protocol/Intranet Protocol (TCP/IP) Domains and URLs Standards and Intranet Overview How an Intranet Works Connectionless Environment Putting It All Together Intranet Strategies Establishing Realistic Goals Politics What Will Your Intranet Add to What There Is Now? How Will the Site Grow? Typical Site Rollout Plan Determining Audiences Surveying Communications Resources What Is at Stake? "Four Unnatural Acts" Who Stands to Lose? Reworking Strategic Communications Policies and Practices Project Parameters Planning Your Intranet Inside or Outside-The Eternal Question Allocation of Resources Obtaining User Involvement Surveying Available Resources Understanding Nonlinear Information Designing an Internal Linking Scheme Selecting Appropriate Content Building In Interactivity Encouraging Feedback Enlisting Management Support Defining Responsibilities Protecting Your Intranet from Copyright and Libel Violations Designing Your Intranet "Look-and-Feel" Issues Establishing a Unique Look for Your Intranet The Three Phase Approach to Site Style The Limitations of Hypertext Markup Language (HTML) Writing for On-Line Delivery Intranet Content Providers How Restrictive Do You Want to Be? Establishing an On-Line Style Guide Building Your Intranet Building a Production Team Where Do You Look for Staff? Creative and Technical People Can Work Together Typical Relationship Issues The Content Function What is Effective Online Content? Where Do You Find Intranet Content? Typical Development Work Flow The Technical Function Marketing Your Intranet Not Just Another Newsletter Educating and Evangelizing Promotion Maintaining Your Intranet Involving the Entire Organization Automation Keeping It Fresh Responding to User Feedback Recruiting and Training Content Providers Recruiting and Training Online Discussion Hosts A Model Intranet Site Structure Typical Intranet Elements The Site Dynamics Intranet: A Case Study "Eat Your Own Dogfood" The Need The Process Resources Links Tasks Tools Home Page Features Bottom Line Common Intranet Mistakes Failing to Build Initial Support Weak Plan of Action Setting Unrealistic Goals Not Focusing on Users Not Knowing the Technology Failing to Encourage Interaction Information Overload Stalling Project Leader Doesn't Keep Up with the Technology Failing to Keep a Fresh Face Intranet Best Practices Communications Objectives Who is the Audience? Developing Content Structure Measuring Results Style Standards Encouraging Interaction Organizational Issues Keeping the Site Fresh and Timely Information Provider Issues Glossary of Electronic Publishing Terms Appendix: Intranet Battle Plan Index
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