The Hollywood Brand: Movies and American Modernity

1st Edition

Peter M. Catapano

Routledge
Published February 12, 2018
Reference - 166 Pages
ISBN 9780815395751 - CAT# K344239

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Summary

The Hollywood Brand traces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in museums and academic study in leading universities. This book provides historical context to the ideas that coalesce to create the iconic Hollywood brand that comes to define American identity.

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