The History of the Vespa: An Italian Miracle

1st Edition

Andrea Rapini

Routledge
February 13, 2019 Forthcoming
Reference - 160 Pages - 11 B/W Illustrations
ISBN 9780367077549 - CAT# K405878
Series: Routledge Studies in Cultural History

USD$149.95

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Summary

Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist, entrusted more to myth than to historical truth. Based on lengthy research carried out in Piaggio’s historical archives and on an interdisciplinary approach, this volume aims to fill this gap. It shows how the Vespa took techniques from the most advanced aeronautical industries in the world, adapting and hybridizing them in an original way, and how the company disseminated its models in the transnational social space.

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