With the rise of Spanish language media around the world, The Handbook of Spanish Language Media provides an overview of the field and its emerging issues. This Handbook will serve as the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish language media, but also to establish directions for future research in this rapidly growing area.
This volume draws on the expertise of authors and collaborators across the globe. The book is an essential reference work for graduate students, scholars, and media practitioners interested in Spanish language media, and is certain to influence the course of future research in this growing and increasingly influential area.
Preface
Dr. Felix Gutierrez
1. Spanish Language Media in the US
Dr. Kent Wilkinson
2. Spanish Language Media in Spain
Dr. Angel Arrese
3. Spanish Language Media in Mexico
Dr. Maria Elena Gutierrez
Spanish Language Media in Latin America
4 Central America
Catherine Salzman
5 Colombia
German Arango
6. Ecuador
Veronica Garces
7. Venezuela
Guillermo Gibens
8. Peru
Dr. Rosa Zeta de Pozo
9. Chile
Aldo Van Weezel
10. Bolivia
Gonzolo Soruco
11. Argentina
Dr. Roberto Vossolo
12. Uruguay
Dr. Eileen Hudson
13. Paraguay
Ligia Garcia Bejar
14. Cuba, Dominican Republic, Puerto Rico
Juan Pablo Artero
15. Researching Spanish Language Audiences
Amy Jo Coffey
16. Marketing to the SL Audience
Lauren Boyle
17. Advertising Trends in SL Media
Cristina Etayo
Angela Preciado Hoyos
18. Spanish Language News
Phyllis Slocum
19. Univision-Telemundo Programming
Guillermo Gibens
20. Internet, New Media & SL Audiences
Felipe Korzenny
21. Latinos and Media Stereotypes
Frederico Subvervi
22. Book Publishing in Iberian American & African Countries: The Portuguese Perspective
Paulo Faustino
Biography
Alan B. Albarran is professor of media and director of the Center for Spanish Language Media at the University of North Texas. He has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of the Journal of Media Economics, and current editor of the International Journal for Media Management.
