The Global Public Relations Handbook: Theory, Research, and Practice

3rd Edition

Krishnamurthy Sriramesh, Dejan Verčič

November 8, 2019 Forthcoming
Reference - 344 Pages - 2 B/W Illustrations
ISBN 9780367370138 - CAT# K442528

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This edition of The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry blending research-based theory with practice presented in essays from both academics and practitioners.

The 28 essays in three sections take into account changes in the global communication landscape especially since the second edition. The first section contains essays on the interplay between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication activities of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy.

An essential resource for students, researchers, and practitioners of public relations, strategic communication, and international communication.

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