1st Edition

The Global Beauty Industry Colorism, Racism, and the National Body

By Meeta Jha Copyright 2016
    134 Pages 16 B/W Illustrations
    by Routledge

    134 Pages 16 B/W Illustrations
    by Routledge

    The Global Beauty Industry is an interdisciplinary text that uses beauty to explore topics of gender, race, class, colorism, nation, bodies, multiculturalism, transnationalism, and intersectionality. Integrating materials from a wide range of cultural and geo-political contexts, it coalesces with initiatives to produce more internationally relevant curricula in fields such as sociology, as well as cultural, women's/gender, media, and globalization studies.

    1. The Miss America Beauty Pageant: Race and Nation-Making 2. Black is Beautiful anti-racist Beauty Aesthetic and Cultural Resistance 3. Globalization, Indian Beauty Nationalism, and Colorism: Class, Caste and Gender Stratification 4. Chinese Femininity, Beauty Economy, Cosmetic Surgery 5. Conclusion: A Complex model of Beauty Resistance

    Biography

    Meeta Rani Jha is a feminist sociologist and an anti-racist activist. She is a scholar-in-residence at Beatrice Bain Research Group (BBRG) in the Gender and Women’s Studies Department at the University of California, Berkeley, US. She has taught sociology, globalization, transnational feminist cultural studies, critical race, ethnicity, and media studies at a number of universities in the San Francisco Bay area (currently at the University of San Francisco, US) and in London. For a long time she was a community organizer on issues of racial discrimination, low pay, migration, domestic violence, and homeworking in the UK.