The Future of Global Business: A Reader

1st Edition

Michael Czinkota, Ilkka Ronkainen

Routledge
Published April 11, 2011
Textbook - 752 Pages
ISBN 9780415800938 - CAT# Y101143

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Summary

In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. 

Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth.

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