The Future of Football: Challenges for the Twenty-first Century

1st Edition

Jon Garland, Dominic Malcolm, Mike Rowe

Routledge
Published April 29, 2000
Reference - 256 Pages
ISBN 9780714681177 - CAT# RU33691
Series: Sport in the Global Society

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Summary

World football has undergone unprecedented change over the past decade. On the field, the richest European clubs have retained their pre-eminence, but with multinational playing squads backed up by global marketing industries. Club ownership rests increasingly with impersonal shareholders, rather than local business figures. Domestic and international football competitions are being transformed by the financial power of the mass media. The world's top players are paid far more than their peers from previous eras. This volume covers a wide range of topical issues which football players, fans and administrators will have to confront in the years to come.

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