2nd Edition

The Executive MBA for Engineers and Scientists

By James J. Farley Copyright 2010
    288 Pages 37 B/W Illustrations
    by CRC Press

    288 Pages 37 B/W Illustrations
    by CRC Press

    All too often, a simple lack of understanding of fundamental business concepts is enough to prevent capable scientists and engineers from receiving otherwise deserved promotions. These days, technical merit and hard work alone no longer guarantee upward mobility. For scientists and engineers with aspirations of moving up the corporate ladder a keen grasp of business basics is a must.

    Presenting concepts in a manner that is easily accessible, The Executive MBA for Engineers and Scientists covers the business principles and applications that today’s technical managers need to know. The book touches upon all the essentials, including marketing, sales, finance, manufacturing, and accounting. It details technical considerations including quality control, technical services, and R & D and highlights how to effectively integrate business concepts with technical considerations. Examples based on the author’s experience working in the pharmaceutical industry and with the Food and Drug Administration illustrate how similar situations can occur in other industries and explain how to solve the problems using the same techniques.

    This easy-reading reference not only facilitates the understanding required of today’s technical professional but also provides a time-saving reference for business men and women on the move upward in sales, marketing, and manufacturing who need to expand their knowledge of technical functions. From break-even analysis to technical quality control, this practical guide arms you with the business savvy required to walk into your next meeting with confidence and walk out with an increased sense of accomplishment.

    Part I: The Elements

    Business: An Overview

    Marketing

    Sales

    Finance

    Break-Even Analysis

    Statistics: A Little Bit, Simply Explained

    Graphs, Charts, and Equations

    Manufacturing

    Accounting

    Part II: Elements of The Technical Area

    Technical Function: Overview

    Quality Control

    Technical Service

    Research and Development

    Part III: Integrating Business and Technical Areas for Profit

    The Corporation as a Unit: An Overview

    Business and Technical Relationships: Symbiosis to Maximize Profits

    People Skills: How to Get Along With Others

    Current Concepts, Trends, and Tools

    Part IV: Planning Ahead

    Your Career

    Starting Your Own Business

    …And A Little Bit More

    Index

    Biography

    James J. Farley