The Evolution of Business in the Cyber Age: Digital Transformation, Threats, and Security

1st Edition

Divya Gupta Chowdhry, Rahul Verma, Manisha Mathur

Apple Academic Press
January 13, 2020 Forthcoming
Reference - 358 Pages - 15 Color & 23 B/W Illustrations
ISBN 9781771888103 - CAT# K421815

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Summary

This book has a two-fold mission: to explain and facilitate digital transition in business organizations using information and communications technology and to address the associated growing threat of cyber crime and the challenge of creating and maintaining effective cyber protection.

The book begins with a section on Digital Business Transformation, which includes chapters on tools for integrated marketing communications, human resource workplace digitation, the integration of the Internet of Things in the workplace, Big Data, and more. The technologies discussed aim to help businesses and entrepreneurs transform themselves to align with today’s modern digital climate.

The Evolution of Business in the Cyber Age: Digital Transformation, Threats, and Security provides a wealth of information for those involved in the development and management of conducting business online as well as for those responsible for cyber protection and security. Faculty and students, researchers, and industry professionals will find much of value in this volume.

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