The Evolution of Black Women in Television: Mammies, Matriarchs and Mistresses

1st Edition

Imani M. Cheers

Published July 20, 2017
Reference - 114 Pages
ISBN 9781138201644 - CAT# Y289104
Series: Routledge Focus on Television Studies

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This book seeks to interrogate the representation of Black women in television. Cheers explores how the increase of Black women in media ownership and creative executive roles (producers, showrunners, directors and writers) in the last 30 years affected the fundamental cultural shift in Black women’s representation on television, which in turn parallels the political, social, economic and cultural advancements of Black women in America from 1950 to 2016. She also examines Black women as a diverse television audience, discussing how they interact and respond to the constantly evolving television representation of their image and likeness, looking specifically at how social media is used as a tool of audience engagement.

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