The Economics of Advertising

1st Edition

Frederic Wilfred Taylor

Routledge
Published November 26, 2015
Reference - 256 Pages
ISBN 9781138997837 - CAT# Y210962
Series: Routledge Library Editions: Advertising

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Summary

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

First published in 1934.

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