The Economic Implications of Advertising (RLE Advertising)

1st Edition

Otto John Firestone

Routledge
Published December 21, 2015
Reference - 232 Pages
ISBN 9781138989108 - CAT# Y210089
Series: Routledge Library Editions: Advertising

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Summary

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.

First published in 1967.

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