The Early Advertising Scene (RLE Marketing)

1st Edition

Harden B. Leachman

Routledge
Published December 21, 2015
Reference - 256 Pages
ISBN 9781138989092 - CAT# Y210088
Series: Routledge Library Editions: Marketing

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Summary

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

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