The Dynamics of Advertising

1st Edition

Jackie Botterill, Iain MacRury, Barry Richards

Routledge
Published November 17, 2000
Reference - 296 Pages
ISBN 9789058230850 - CAT# RX10289

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Summary

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

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