The Discursive Power of Memes in Digital Culture: Semiotics, Intertextuality, and Ideology

1st Edition

Bradley E. Wiggins

Routledge
March 8, 2019 Forthcoming
Reference - 200 Pages - 23 B/W Illustrations
ISBN 9781138588400 - CAT# K381982
Series: Routledge Studies in New Media and Cyberculture

USD$150.00

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Summary

Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes. Often images, animated GIFs, or videos are remixed in such a way to incorporate intertextual references, quite frequently to popular culture, alongside a joke or critique of some aspect of the human experience. Ideology, semiotics, and intertextuality coalesce in the book’s argument that internet memes represent a new form of meaning-making, and the rapidity by which they are produced and spread underscores their importance.

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