The Digital Coach

1st Edition

Stella Kanatouri

March 31, 2020 Forthcoming
Reference - 184 Pages - 51 B/W Illustrations
ISBN 9780367077723 - CAT# K405897
Series: Routledge Interpretive Marketing Research

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This book provides an overview of different types of technologies and discusses their use to support coaching processes. It is based on an exploratory study which analyzed the online discussions on a 1,000-member strong online community of coaches and several interviews with coaches to understand coaches´ perceptions and practical experiences of working with technology.

The Digital Coach contains insights based on a comprehensive, exploratory research that hoped to contribute towards laying the groundwork for future empirical research in technology-assisted coaching. At the same time, the book offers information, insights and examples that can be readily used in coaching practice. Based on the developments in the field, the book provides suggestions about improving the usability of coaching software, and it offers reflections on how emerging technologies like immersive Virtual Reality, Augmented Reality and Artificial Intelligence might extend coaching practice. Whilst acknowledging the limitations and potential risks that may arise by integrating digital media in coaching, the book suggests that coaching success doesn´t only depend on media capabilities, but on the coach. The digital coach develops enhanced coaching skills and adapts coaching practice to the media in-use.

The book is dedicated to the coaching practitioner who uses digital media or who is considering doing so, and is relevant for coaching supervisors, buyers of coaching services, human resource professionals, and software designers.


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