The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry

1st Edition

Jean-Paul Gaudillière

Routledge
Published February 7, 2017
Reference - 288 Pages
ISBN 9781138630116 - CAT# Y320186
Series: Studies for the Society for the Social History of Medicine

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Summary

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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