1st Edition
The Development of Scientific Marketing in the Twentieth Century Research for Sales in the Pharmaceutical Industry
By Jean-Paul Gaudillière
Copyright 2015
288 Pages
by
Routledge
284 Pages
by
Routledge
288 Pages
by
Routledge
Also available as eBook on:
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
List of Contributors, List of Figures and Tables, Acknowledgements, Introduction – Jean-Paul Gaudillière and Ulrike Thomas, Part I: Marketing Research and Innovation, Part II: Marketing Tools and Visual Practices, Part III: In-House Biomedical Research and Marketing, Notes, Index
Biography
Jean-Paul Gaudilliere
