The Customer Century: Lessons from World Class Companies in Integrated Communications

1st Edition

Anders Gronstedt

Routledge
Published December 9, 2011
Reference - 252 Pages
ISBN 9780415512787 - CAT# Y134502
Series: Routledge Corporate Communication Series

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Summary

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.

Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.

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