Gary Ferraro, Elizabeth K. Briody
Published July 30, 2012
Textbook - 304 Pages
ISBN 9780205835591 - CAT# Y204614
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Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.
The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.
Upon completing this book readers will be able to:
This text takes a unique four-step approach to studying the cultural environment of global business. It shows the reader how to:
Explore the relationship between the discipline of cultural anthropology, its central concept of culture, and the conduct of global business (ex. p. 24)
Become culturally self-aware in global business (ex. p. 30)
Build and maintain relationships through verbal and nonverbal communication (ex. p. 82, 126)
Understand global business processes using a cross-cultural perspective (ex. p. 149, 176)
Use cross-cultural scenarios to explore cultural similarities and differences (ex. p. 98, 134, 162)
Assessment — Chapter quizzes and flashcards offer immediate feedback and report directly to the gradebook.
Writing and Research — A wide range of writing, grammar and research tools and access to a variety of academic journals, census data, Associated Press newsfeeds, and discipline-specific readings help you hone your writing and research skills.
Career Footprint — This feature explores industry-related career profiles and helps students learn about various career options.
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