The Cultural Dimension of Global Business

7th Edition

Gary Ferraro, Elizabeth K. Briody

Routledge
Published July 30, 2012
Textbook - 304 Pages
ISBN 9780205835591 - CAT# Y204614

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Summary

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.


The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.


Learning Goals
Upon completing this book readers will be able to:

  • Understand the interaction between global business and culture
  • Discuss comparative values and cultural differences
  • Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena
  • Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing
  • Identify strategies for coping with culture shock

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