The Cultural Dimension of Global Business

7th Edition

Gary Ferraro, Elizabeth K. Briody

Published July 30, 2012
Textbook - 304 Pages
ISBN 9780205835591 - CAT# Y204614

For Instructors Request Inspection Copy


Add to Wish List
FREE Standard Shipping!


Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.

The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.

Learning Goals
Upon completing this book readers will be able to:

  • Understand the interaction between global business and culture
  • Discuss comparative values and cultural differences
  • Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena
  • Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing
  • Identify strategies for coping with culture shock


We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title