The Competitive Strength Of European, Japanese, And U.s. Suppliers On Asean Markets

1st Edition

Ulrich Hiemenz, Rolf J Langhammer, Jamuna P Agarwal, Martin Gross

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Routledge
Published June 18, 2019
Reference - 130 Pages
ISBN 9780429309748 - CAT# KF11271

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Summary

Originally published in 1987. This study evaluates micro- and macroeconomic determinants for the export performance of European suppliers to the markets of the Association of Southeast Asian Nations (ASEAN). By comparing marketing strategies and the respective economic environment of suppliers from ElH"ope , Japan , and the U S - the major exporter

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