The Base of the Pyramid in Latin America: A special themed issue of Greener Management International (Issue 56)

1st Edition

Miguel Angel Gardetti

Routledge
Published May 1, 2010
Reference - 111 Pages
ISBN 9781783531189 - CAT# Y367104

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Summary

The purpose of this special issue is to continue promoting the BoP conceptualization in the Latin American region, a contribution that began with the creation of the Argentine Base of the Pyramid Learning Laboratory in September 2005. The call for papers for this special issue of Greener Management International covered three key domains relating to the BoP approach: BoP as a new market as a source for the co-creation of new sustainable business ventures highlighting the role of local entrepreneurs; the role of technology and innovation; and sustainability.

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