The Audience in Everyday Life: Living in a Media World

1st Edition

S. Elizabeth Bird

Routledge
Published June 24, 2003
Reference - 222 Pages
ISBN 9780415942584 - CAT# RT3776

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Summary

The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.

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